Influencer Marketing starts with the right person for the brand, audience and objective—not follower count alone. At Tahbeer, we begin with strategy, then research, select, reach out, negotiate, brief, manage execution and measure results so influencers become part of the campaign rather than a separate tactic.
Why is follower count not enough?
An influencer may have a large audience that does not match the market, product or location you need to reach. We therefore look at the actual audience, content, engagement, location, specialization, brand fit and quality of presence before making a selection.
What do we provide?
Influencer Strategy
We define the purpose of influencer activity, its role in the campaign, the message and the intended outcome.
Influencer Selection
We research and compare creators by audience, content, engagement, location and brand fit.
Influencer Outreach
We contact creators, request rates, negotiate deliverables and coordinate terms and timing.
Briefing
We clarify the message, deliverables and boundaries while preserving the creator’s natural voice.
Campaign Execution
We coordinate content, approvals, publishing and communication between the creator and the wider campaign.
Measurement & Reporting
We review reach, views, engagement, clicks and conversions according to the campaign objective.
Influencer Outreach
When this stage is part of the campaign, we act as the bridge between the brand and the creator: researching, contacting, obtaining rates, negotiating, coordinating timing and deliverables, sending the brief, following publication and collecting results. It can sit inside a larger influencer campaign or be requested as a standalone scope.
Examples: the right choice changes with the objective
Restaurant
We may look for a food creator with strong local presence and an audience interested in restaurants and local experiences rather than simply choosing the largest account.
Example: the objective could be a specific dish, dessert, seasonal drink or branch opening, so the creator is selected for audience, city and product relevance.
Perfume Company
A creator focused on beauty and fragrance may be more relevant than a large general account whose audience has little interest in the category.
Example: for a new fragrance launch, we may choose a creator who can present an experience or review to an audience already interested in fragrance.
Automotive Company
We may focus on creators whose audiences care about cars, driving experiences and comparisons, while considering market and location.
Example: for a new model launch, we may choose a creator who produces driving experiences and comparisons for an audience interested in that vehicle category.
Real Estate Company
The priority may be a local audience interested in housing or investment rather than broad, non-specialized reach.
Example: for a specific project or unit type, we may choose a creator whose audience fits the location and whether the project is aimed at residents or investors.
Dairy Company
The selection can change depending on whether the goal is broad awareness, product trial or reaching a defined family audience.
Example: the product may be milk, yogurt, laban or butter, and the creator choice changes with the product, audience and objective.
Telecom Company
The campaign may require fast, broad reach with creators who can explain the offer and encourage interaction or conversion.
Example: the product may be a new package or specific service, with creators selected for their ability to explain the value clearly and prompt the intended response.
How we work
Understand
We define the campaign objective, audience and role of influencers.
Select
We research and assess creators against fit criteria.
Connect
We negotiate and define deliverables, briefing and timing.
Execute & Measure
We manage publishing, review performance and capture insights.
What do you get?
- A clear influencer role within the campaign.
- Selection based on audience, objective and brand fit.
- Managed outreach, negotiation and deliverables.
- Coordinated briefing and execution.
- Performance measurement and insights for future campaigns.
Influencer value depends on audience, content and campaign relevance—not follower count alone.
Questions Behind Influencer Outreach & Collaboration
After explaining the service and what it includes, these questions show what happens practically during influencer outreach and coordination. The aim is to clarify what is agreed before publishing and how the content can serve the brand without losing the creator’s natural style.
Is the collaboration part of a specific campaign?
If the creator is part of a campaign, we connect the content to the campaign idea, message and timing. If it is standalone, we define an objective and concept that fit the business without requiring a larger campaign.
What content will the creator produce?
We agree on the idea and required format before execution: an experience, review, coverage, story, short video or another format suited to the platform and audience.
How should the content fit the brand?
We define the required messages, elements, product or service presentation and the tone that fits the brand identity and activity.
What are the final deliverables?
We agree on the number of assets, formats, platforms, delivery and publishing dates, plus any requirements or approvals before execution begins.
How do we preserve the creator’s style?
We do not want content to feel artificial. We set the essential brand requirements while giving the creator room to present them in the natural style their audience already responds to.
When is the content reviewed?
We agree in advance on review and approval points when needed, then follow execution and publishing to ensure the agreed output is delivered.
How do we measure the collaboration?
We select measures that fit the objective, such as views, reach, engagement, clicks, visits or conversions, rather than relying on follower count alone.
How do we choose the creator during outreach?
We do not rely on follower count alone. We review audience fit, product relevance, content style, location, engagement and alignment with the brand and objective.
How do we handle pricing and negotiation?
We clarify deliverables, platforms and timing, then negotiate scope and cost around the agreed outputs and campaign objective rather than follower count alone.
We define what the audience needs to understand clearly, then choose a format and style that make the message appropriate for the platform and the creator’s audience.